Meet our Team

Connected first by a Squarespace focus group and forever by our love for design, we’re endlessly thankful that our paths crossed by happenstance.

We work with

Podcasters

Nonprofits

Consultants

Bookshops

Entrepreneurs

Bakeries

Coaches

Podcasters Nonprofits Consultants Bookshops Entrepreneurs Bakeries Coaches

Our Team

Stylized starburst symbol on pink background
  • Annie Gerway Headshot

    ✦ Annie Gerway

    Co-Founder, Lead Brand Designer

    Annie is Happenstance Design Co.’s lead brand designer and co-founder. She’s endlessly fond of a good pattern and a funky typeface (even better if they’re paired together!), and loves to bring brands to life with expansive and illustrative identities. When she’s not looking at microscopic differences in pixels, you can find her hanging out with her pets, throwing middling quality ceramics, or playing nerdy games with her friends. 

    Email Annie →

  • Shelley Dunville's Headshot

    ✦ Shelley Dunville

    Co-Founder, Lead Website Designer

    Shelley is the lead web designer at Happenstance. She’s passionate about collaborating with clients to understand their “why” and tell their unique stories through web design. She loves creating smart processes to seamlessly lead clients through branding and website design work—especially when it results in them feeling super confident along the way. Outside of work, Shelley can be found reading romance novels, crocheting or knitting, dabbling in combat robotics, and traveling with her husband and cat.

    Email Shelley →

Our Meet-Cute

We met during a focus group hosted by Squarespace’s product development team. During introductions, Annie commented on Shelley’s very cute crocheted sweater. A few days later, we got in touch via Instagram to talk shop (and fiber arts).

What began as a way to beat solopreneur loneliness turned into biweekly meetings to chat all things business. Quickly, this also turned into a dear friendship. We began working on projects together, and finally decided to turn our running joke of “let’s both dissolve our businesses to officialy work with each other” into a reality in the form of Happenstance Design Co. 

For us, working together is better. We offer that same level of support to our clients.

Illustration of a crocheted sweater on a pink hanger with colorful patterns and stripes.
Website design for Kayla Meyers Consulting, featuring services on program evaluation and data analysis. Includes tagline "We turn numbers into stories," a bar graph icon, and a woman working at a desk with a laptop and documents.

Do we share these values?
Oh, yeah? We might be a great fit!

  • Honest, clear communication

  • Excited by the project

  • Supportive, guiding business relationships

  • Intentional, custom design work

  • Human-centered approach

  • Collaboration over competition

Let's Get Started

Happenstance or fate?
Either way, let’s connect.

Let's Get Started