Start Here —> Phase 1
Strategy
Regardless of the project, we always begin with strategy. This crucial step of the process ensures we are aligned on who your business is, who you serve, and how we will work toward your goals. We often hear from clients that this phase helps them understand their own business better.
We'll begin by sending you a questionnaire, followed by a kick-off call to clarify any questions and dive deeper. During this phase, we'll create key deliverables such as a foundational strategy document and mood board. From here, we’ll move forward with your project from a place of mutual understanding.
Deliverables:
Strategy Questionnaire & Call
Strategy Document Outlining:
Who We Are
Brand Traits & Values
Target Audience Analysis
Competitor Design Landscape
Design Positioning Statement
Project Direction Summary
First Look at Visual Direction
…and more
Phase 1: Strategy
Next Up:
Kind Words
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As a first-time entrepreneur, the process of creating my brand and finding the language to clearly describe my work was daunting, and at times excruciating. The thoughtful process Happenstance guides their clients through was exactly what helped me move through that phase. Their questions, structure, and encouragement helped translate what was in my head and heart into something clear, cohesive, and compelling.
Jaime Tincher, In Your Corner
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Happenstance worked with us to understand who we are as an organization. The process to gain an understanding of our organization was valuable for the design process, but also for our organization to reflect on our values. The final product clearly demonstrates our values and invites others to dive deeper into our organization. If you’re looking for a personal touch, Happenstance is the place to go.
Kaitlyn McElrath, Montessori Education Institute of the Pacific Northwest
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![Yellow geometric star design on black background]()
I’m so glad I chose Happenstance Design for my branding and website refresh. Working with them was a joy from start to finish — they provided clear timelines, managed expectations, and offered excellent support throughout. The result is a beautiful website and branding that feels just right and perfectly reflects my vision.
Donna Mehr, Toccata Data Solutions
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![Yellow abstract star and geometric shapes on black background]()
Working with the Happenstance team has been a dream. When I started looking for a team to take on the branding and web design for my business, I wanted to find people I could truly collaborate with. I was coming in with a lot of ideas, but wanted people who could take it over the finish line and wow did they accomplish this!
Mackenzie Yates, Towers Growth
