Jared Mikah
Jared is a pianist, coach, and educator who is actively reshaping the classical music world through a focus on authenticity, joy, sustainability, and Latin American and Iberian music.
In preparation for new opportunities and growth, Jared wanted a solid brand identity that conveyed both his personality and professionalism. We created a brand identity for Jared that reflects his music-making approach, as well as the joy and color he infuses into his work.
Services —
Logo design
Type and color system
Custom illustrations and icons
Brand guidelines
Collateral design
Brand Design
In an industry that expects pianists to wear all black and blend into the background, Jared stands out with his collaborative performances, promotion of Latin American and Iberian music, and holistic practices. We wanted his brand to stand out just as much.
We developed a vibrant color scheme and illustrations based directly on embroidered pieces from his performance wardrobe. His logo uses fonts pulled from Latin American type foundries. Finally, we created templates that utilize his brand elements in ways that evoke both his sense of personality and professionalism.
Shelley and Annie were an absolute joy to work with. They had such insightful and thoughtful questions to ask to get to know me and what I hoped to bring to the design. The final design was everything I hoped it would be: colorful and vibrant, fun, joyful, and a fantastic representation of my personality and style. I am so excited to have a design to work with and promote myself with that so beautifully matches my aesthetic, and what I hope to bring to my work!
Jared Mikach,
Personal Brand
