In Your Corner
In Your Corner supports women leaders, teams, and organizations through practical coaching and consulting based on lived leadership experience.
In Your Corner is the culmination of founder Jaime’s impactful career of leading teams through complex, high-pressure situations while navigating the complexities of life. Her lived experience informs coaching and consulting services that benefit women and leaders by providing steady support as they navigate professional growth and personal transitions while maintaining their sense of self.
Jaime had such a strong vision for her business when she came to us seeking branding and website design support. It was an incredible honor to work alongside her to bring In Your Corner to life visually.
Services —
Logo design
Type and color system
Pattern design
Brand guidelines
Collateral design
Squarespace website design
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Brand Design
In Your Corner’s brand identity balances boldness and approachability in all of its elements. The logo combines sharp lines and rounded corners in both the typeface and the corner graphic. The graphic supports the business name in the same way that Jaime supports her clients. The brand colors are eye-catching while remaining warm and inviting. Our favorite element of this brand design is the morse code graphic that spells out “badass” – a nod to Jaime’s clients, past and present, who embody the word.
“Working with Happenstance Design Co. was a fantastic experience. Shelley and Annie brought both creativity and care to the entire process. They took the time to understand not just what I wanted the site to look like, but the deeper purpose behind my work and the audience I serve.
As a first-time entrepreneur, the process of creating my brand and finding the language to clearly speak to my ideal clients and describe my work was daunting, and at times excruciating. The thoughtful process Happenstance guides their clients through was exactly what helped me move through that phase. Their questions, structure, and encouragement helped translate what was in my head and heart into something clear, cohesive, and compelling.
They translated those ideas into a beautiful, thoughtful website that truly reflects the voice and mission of In Your Corner. The process felt collaborative, organized, and supportive from start to finish. I’m incredibly proud of the final product and deeply grateful for the partnership that brought it to life.”
Jaime Tincher,
In Your Corner
Squarespace Website Design
The website showcases all of the brand elements together in beautiful simplicity. All facets of the brand work together to shine a spotlight on the authentic, powerful copy. The case studies shine a spotlight on the impact Jaime has made during her incredible career, and how this lived experience informs the focus and outcomes of the services In Your Corner provides.
