Toccata Data Solutions
Toccata Data Solutions transforms disordered donor data into reliable, connected systems and workflows that nonprofits can trust.
Toccata’s founder DIYed her logo and website when she first began her business. Since, she’s grown her business from being a solopreneur to a full-fledged nonprofit consultancy serving clients across the nation. She longed for a brand that truly represented the business as it is now. We worked together to create an approachable brand and clear website that showcases the transformation clients experience when working with Toccata.
Services —
Logo design
Type and color system
Pattern design
Brand guidelines
Collateral Design
Squarespace website design
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Brand Design
Toccata’s new brand reflects their ethos: simple and straightforward while maintaining a sense of delight throughout. Their logo features a friendly and functional slab serif font supported by an icon of a soft zig-zagging line that connects two orange dots, symbolizing connections between data points. We continued that imagery through their brand, creating graphics of lines connecting colorful dots that are used to add visual interest to an otherwise clean and spacious brand identity.
I’m so glad I chose Happenstance Design for my branding and website refresh. Working with them was a joy from start to finish — they provided clear timelines, managed expectations, and offered excellent support throughout. The result is a beautiful website and branding that feels just right and perfectly reflects my vision.
Donna Mehr,
Founder and Principal Consultant
Squarespace Website Design
The core functionality of the website is to showcase Toccata’s signature three-part process that leads clients from disordered data to engaging in proactive donor strategies. We highlighted this process by assigning each step a color, utilizing a ‘you are here’ marker on each of the process pages, and visually engaging the audience with custom animated graphics. The website hits the target marks of being clean and well organized while showcasing the new brand.
